PRECISION ENGINEERED COMEDY

TASK: Remind people that BBC Two has some of the best comedy around.


SOLUTION: Precision Engineered Comedy - a campaign that focuses on exceptional comedy craft. There were five TV spots - three featuring key talent and two using clips - plus on-line banners and a section on the BBC comedy homepage. Not to mention free newspaper coverage when David Baddiel wrote about it in The Times.


RESULT:

  1. D&AD Annual 2010 - Best Copywriting in TV and Film advertising

  2. PROMAX UK 2011 Bronze


ROLE: Creative Head.

JIM DE ZOETE

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