THE TODAY PROGRAMME, BBC RADIO 4

TASK: The first ever advertising campaign for the iconic Today Programme.


SOLUTION: Surprise people with who’s really on the programme. We found the most interesting quotes, from the most interesting people, and then worked with ‘Why Not Associates’ and ‘Tomato’ to bring these to life in a fresh visual way.


RESULT:

  1. D&AD Annual 2010 - 3 entries Best Cinema and TV Graphics

  2. KINSALE SHARKS x 5

  3. PROMAX EUROPE Gold - Best Campaign, Silver x 2, PROMAX UK Gold x 2, Silver x 2

  4. DESIGN week commendation


MY ROLE: Creative

JIM DE ZOETE

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